There are a number of different ways for Musicians (indie or otherwise) to get their music up and available to their fans via digital download. Given the explosion of Facebook it is not surprising that people have been trying to figure out different ways of taking advantage of the sheer size and networking power of the worlds most popular website. FaceTracks is founded on five basic cultures that we feel create the best mix of all of the options available for people looking to sell music (or other digital products) through their Facebook pages.
See the chart below for greater detail but the basic cultures of FaceTracks are designed to make downloading music through Facebook economical (both for the Artist and the music-buying public), trustworthy, and hassle free (again for both the Artist and the consumer).
To better understand what FaceTracks can do and if we are right for you, it is important to understand what we are “not”
We don’t just provide a link
Often Artists will have an impressive presence on Facebook offering a great interactive experience for their fans but when it comes time to buy music the user is transferred to a site like iTunes. That is fine for the user but the Artist is still faced with paying the high commissions to iTunes. It’s your Fan page. You attracted the buyer. Don’t just pass it onto iTunes for them to rake in a huge commission.
We are not an “app”
Consumers do not need to load anything special onto their Facebook in order to use FaceTracks. They do not need to “grant permission to access information” and they don’t need to download anything (other than your music when they decide to buy it). How many times have you been intrigued by something you see on Facebook only to come across the dreaded “xxxxxx will need access to your profile…”. FaceTracks strengthens shopper retention by not making them jump through hoops or ask them for access to their profiles.
We don’t use templates
Many “sell your music through Facebook” options leave it to you to fill in the blanks. Aside from it requiring a level of expertise and/or frustration, it leaves you with a “templated” page that may not really reflect your identity. With FaceTracks each page is custom made with materials you provide. We give a simple and secure method to send us your music, images, and artwork and we take it from there.